Careful cooks, down-home stokers, and functional feeders are all examples of
a. geopsychographic segmentation c. psychousage segmentation
b. lifestyle segmentation d. benefit segmentation
Question 2
A large marketing research firm has a focus on the energy industry. It collects information about the industry and publishes quarterly reports that are distributed to clients of the firm. It is said that this research firm is engaging in what kind of marketing research?
a. Specific
b. Syndicated
c. Commissioned
d. Focused
e. Private
