Author Question: One of the best ways to revive an ailing brand or fix a poor performance in a certain market is to ... (Read 16 times)

future617RT · **on:** Jun 28, 2018

One of the best ways to revive an ailing brand or fix a poor performance in a certain market is to reposition the brand in the consumer's mind - create a revised STP.

Indicate whether the statement is true or false

Question 2

Marketing research used for _______ deals largely with determining which marketing opportunities are worthwhile and which are not promising for the firm.
a. planning
b. decision making
c. problem solving
d. performance monitoring
e. control