State Farm's Like a good neighbor ad campaign is an example of ...

[mwit1967]

State Farm's Like a good neighbor ad campaign is an example of positioning consistency over the long run.
 
 Indicate whether the statement is true or false

Question 2

Marketing research is involved with which of these phases of the information management process?
 a. The specification of what information is needed
  b. The collection and analysis of the information
  c. The interpretation of that information with respect to the objectives that motivated the study in the first place
  d. All of these are correct.
  e. Only a and b

[jrpg123456]

Answer to Question 1

T

Answer to Question 2

d