Which of the following is true of organizations whose audiences are primarily non-consumer business and government audiences?
a. They only use personal selling to further their business goals
b. Few rely on public relations to maintain their brand images
c. Many engage in IMC and use the full variety of IMC tools
d. They rely primarily on business journals written for their industries
Question 2
Traditional media include all of the following except:
a. television c. magazines
b. websites d. radio
