Recently, advertising agencies have developed compensation programs that are based upon achievement of specific objectives for the client. These programs are known as ____ compensation.
a. fee-based c. commission
b. pay-for-results d. markup
Question 2
Dooley, Fishback and Waller advertising agency sets an hourly rate for its services. The rate is based on the average salary of all the members of a particular department. This is an example of
a. the fee system. c. the markup charge system.
b. the fixed-fee system. d. the commission system.
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