There are many types of external facilitators in the advertising community. ____ help advertisers help advertisers prepare communications for new media.
a. Production facilitators c. advertising research firms
b. Communication organizations d. interactive agencies
Question 2
The Seaside Resort & Hospitality Company wants to purchase land and construct a resort hotel on the shorefront in San Clemente, California next to the Nixon retreat. However, the resort company would also like to construct a golf course on the property as well and needs help with local political relationships to accomplish this. The company might hire which of the following to assist in the project?
a. A creative boutique c. A sports marketing company.
b. A consultant. d. A wholesale company.
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