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Author Question: Advertising increases levels of consumer purchase of specific brands, which in turn affects gross ... (Read 104 times)

Diane

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on: Jun 28, 2018
Advertising increases levels of consumer purchase of specific brands, which in turn affects gross domestic product.
 
 Indicate whether the statement is true or false

Question 2

Attempting to develop recognition and approval of a brand over time, direct response advertising relies on imagery and message themes that emphasize the benefits and characteristics of a brand.
 
 Indicate whether the statement is true or false


SVictor

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

F


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