Author Question: Albertson's is a retail chain that sells groceries. It has stores in 31 western, northwestern, ... (Read 32 times)

naturalchemist · **on:** Jun 28, 2018

Albertson's is a retail chain that sells groceries. It has stores in 31 western, northwestern, mid-western and southern states. It is most likely to use national advertising to reach its target market.

Indicate whether the statement is true or false

Question 2

Motorola's worldwide advertising campaign for cell phones is an attempt to provide a common theme and presentation in all markets including consumers in North America, Europe, Asia, Africa, Australia, and South America. This is an example of a global advertising campaign.

Indicate whether the statement is true or false