Author Question: Jackie is a vice-president of marketing for a major food company. If she wants the package for a new ... (Read 65 times)

nelaaney · **on:** Jun 28, 2018

Jackie is a vice-president of marketing for a major food company. If she wants the package for a new product to convey restfulness and quiet, she should include _____.
a. pictures of birds
b. triangles
c. horizontal lines
d. vertical lines
e. slanted lines

Question 2

The manager of the Fifth String, a music shop, notices that young male customers often loiter in front of sexy posters of female vocalists. What role does sex appeal play in this instance?
a. enhances recall
b. attracts and holds attention
c. elicits emotional identification
d. acts as subliminal cue
e. encourages larger purchases