Author Question: A warm color that has a cheerful effect on consumers is _____. a. red b. orange c. yellow d. ... (Read 102 times)

j.rubin · **on:** Jun 28, 2018

A warm color that has a cheerful effect on consumers is _____.
a. red
b. orange
c. yellow
d. white
e. blue

Question 2

According to the theory of psychological reactance, _____.
a. people react against any efforts to reduce their freedom or choices
b. consumer behavior is seen as emotional
c. consumer behavior is seen as highly cognitive
d. people satisfy primary needs before acquired needs
e. the personal relevance that a communication has for a receiver is a critical determinant of the extent and form of persuasion