Author Question: For a package to be effective, it must perform well on all the VIEW criteria. a. True b. False ... (Read 108 times)

OSWALD

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For a package to be effective, it must perform well on all the VIEW criteria.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Products sometimes receive the explicit or tacit support of noncelebrities, also known as ______ endorsers.
 a. subliminal
  b. credible
  c. typical-person
  d. nonvoluntay
  e. voluntary



djofnc

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Answer to Question 1

False

Answer to Question 2

c



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