Name and describe the tools that are available to a public ...

[JGIBBSON]

Name and describe the tools that are available to a public relations director when using proactive marketing public relations.

Question 2

The effects of humor can differ due to differences in audience characteristics.
 a. True
  b. False
 Indicate whether the statement is true or false

[Tonyam972]

Answer to Question 1

Publicity is the major tool of proactive MPR. Three widely used forms of publicity are:
1 . Product releases. These announce new products, provide relevant information about product features and benefits, and inform interested listeners/readers how additional information can be obtained. They are often published in the product section of trade magazines and in general interest business publications (i.e., Business Week) and are often reprinted in the business or consumer news section of consumer magazines and in local, national, or international newspapers. Audiovisual product releases have gained wide usage in recent years as well.
2 . Executive-statement releases. These are news releases quoting CEOs and other corporate executives. Unlike product releases, this type of release may address a wide variety of issues relevant to a corporation's publics and are typically published in the news section of a publication, carrying a significant degree of credibility.
3 . Feature articles. These are detailed descriptions of products or other newsworthy programs that are written by a PR firm for immediate publication or airing by print or broadcast media or distribution via appropriate Internet sites.

Answer to Question 2

True