What is the key question marketers need to ask when considering ...

[savannahhooper]

What is the key question marketers need to ask when considering sponsorships?
 a. Does the event complement existing sponsorships?
  b. Is the event consistent with the brand image and will it benefit the image?
  c. How do you do sponsorships that build brand equity and maintain fiscal responsibility?
  d. Does the event offer a strong likelihood of reaching the desired target audience?
  e. Is this event one that the competition has previously sponsored?

Question 2

For the most part, the willingness of advertisers to make significant monetary investments in celebrity endorsers for their products has been justified.
 a. True
  b. False
 Indicate whether the statement is true or false

[Pariscourtney]

Answer to Question 1

c

Answer to Question 2

True

[savannahhooper]

TYSM

[rachel]

Thanks for the timely response, appreciate it