Author Question: What is the key question marketers need to ask when considering sponsorships? a. Does the event ... (Read 18 times)

savannahhooper · **on:** Jun 28, 2018

What is the key question marketers need to ask when considering sponsorships?
a. Does the event complement existing sponsorships?
b. Is the event consistent with the brand image and will it benefit the image?
c. How do you do sponsorships that build brand equity and maintain fiscal responsibility?
d. Does the event offer a strong likelihood of reaching the desired target audience?
e. Is this event one that the competition has previously sponsored?

Question 2

For the most part, the willingness of advertisers to make significant monetary investments in celebrity endorsers for their products has been justified.
a. True
b. False
Indicate whether the statement is true or false