Author Question: The systematic and organized effort to encourage people to talk favorably about a particular ... (Read 111 times)

tingc95 · **on:** Jun 28, 2018

The systematic and organized effort to encourage people to talk favorably about a particular product, service, or brand, and to recommend its use to others who are part of their social network is known as _____.
a. spreading the word
b. news creation
c. network diffusion
d. epidemic creation
e. buzz creation

Question 2

Two distinct forms of corporate advertising are _____.
a. image and issue
b. primary and secondary
c. product and service
d. rational and emotional
e. planned and unplanned