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Author Question: Ambush marketing is illegal. a. True b. False Indicate whether the statement is true or ... (Read 78 times)

leo leo

  • Hero Member
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on: Jun 28, 2018
Ambush marketing is illegal.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A brand's primary benefit or how it can solve the consumer's problem is known as a(n) _____.
 a. value proposition
  b. creative brief
  c. appropriateness summary
  d. uniqueness proposition
  e. message summary


fdliggud

  • Sr. Member
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  • Posts: 366
Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

a


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