Author Question: The only effective way for marketers to handle a commercial rumor is to ignore it. a. True b. False ... (Read 82 times)

cookcarl

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The only effective way for marketers to handle a commercial rumor is to ignore it.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Laddering involves short, one-on-one interviews that typically last between 5 to 10 minutes.
 a. True
  b. False
 Indicate whether the statement is true or false



onowka

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Answer to Question 1

False

Answer to Question 2

False



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