Author Question: Compare and contrast overlay and tie-in promotions and give an example of ... (Read 114 times)

beccaep · **on:** Jun 28, 2018

Compare and contrast overlay and tie-in promotions and give an example of each.

Question 2

A creative brief is a document designed to channel copywriters' and other creatives' efforts toward a solution that will serve the interests of the client.
a. True
b. False
Indicate whether the statement is true or false

TINA · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

An overlay, or combination, program is the simultaneous use of two or more sales promotion techniques. An example would be the use of a coupon, a sweepstake, and a premium offer in a single promotional effort.

A tie-in, or group, promotion is the simultaneous promotion of multiple brands in a single promotional effort. An example would be a single promotional effort that offers coupons for several brands, either from the same company (i.e., intracompany tie-in) or from different companies (i.e., intercompany tie-in).

Answer to Question 2

True