Author Question: One regional discount apparel chain ran a promotion in which paper shopping bags were mailed out to ... (Read 62 times)

yoroshambo · **on:** Jun 28, 2018

One regional discount apparel chain ran a promotion in which paper shopping bags were mailed out to shopperspaper bags of the sort that one sees in grocery stores. The bags were printed with statements such as, 20 off everything you can stuff in this bag.. The deal was offered on a one-day-only basis and then repeated again at different times throughout the year. This is an example of a retailer _____.
a. special price deal
b. sample
c. premium
d. frequent-shopper program
e. coupon

Question 2

_____ is a measure of how responsive the quantity demanded is to changes in marketing variables such as price and advertising.
a. Profitability
b. Elasticity
c. Production
d. Disinvesting
e. Connectivity