Author Question: Lisa purchased socks at a department store and noticed a sign that stated she could get 5.00 back by ... (Read 42 times)

nummyann · **on:** Jun 28, 2018

Lisa purchased socks at a department store and noticed a sign that stated she could get 5.00 back by mail if she purchased five pairs and mailed in a form along with the proofs of purchases and a dated cash register receipt. This is an example of which type of promotion?
a. coupon
b. rebate
c. premium
d. bonus pack
e. price-off

Question 2

Sam works for a full-service advertising agency. His job includes studying the buying habits of clients' customers, their purchase preferences, and their responsiveness to advertising concepts and finished ads. Sam most likely works in _____.
a. account management
b. media services
c. research services
d. the creative department
e. sponsorship management