The Federal Trade Commission states that _____.
a. there is a limit of six price-off label promotions per year per brand size
b. there must be a hiatus period of at least 60 days between price-off label promotions on any given brand size
c. price-off labels may only be used on brands already in distribution with established retail prices
d. no more than 30 percent of a brand's volume over a 12-month period may be generated from price-off label promotions
e. the retailer must provide display materials to announce the price-off label offer
Question 2
A full-service advertising agency _____.
a. necessitates employing an advertising staff and absorbing the overhead required to maintain the staff's operations
b. is unprofitable unless a company does a large and continuous amount of advertising
c. has the advantage of complete control over the advertising function
d. performs all the basic functions of advertising for a client
e. does not perform other marcom functions, such as sales promotion and publicity
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