Author Question: Which of the following is one of the manufacturer's disadvantage of using price-offs? a. the ... (Read 51 times)

leilurhhh · **on:** Jun 28, 2018

Which of the following is one of the manufacturer's disadvantage of using price-offs?
a. the retailer must provide display materials to announce the price-off label offer
b. there must be a hiatus of at least 45 days between price-off label promotions on any given brand size
c. they can be used only on new products
d. retailers often dislike price-offs
e. All of these are correct.

Question 2

One option for an organization wishing to advertise is to recruit the services of a variety of firms with particular specialties in distinct aspects of advertising. These firms are called _____.
a. salons
b. boutiques
c. cafeteria agencies
d. full-service agencies
e. buffet agencies