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Author Question: The toy inside of a box of breakfast cereal is an example of a(n) _____. a. add-on promotion b. ... (Read 45 times)

eruditmonkey@yahoo.com

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on: Jun 28, 2018
The toy inside of a box of breakfast cereal is an example of a(n) _____.
 a. add-on promotion
  b. self-liquidating offer
  c. in-pack premium
  d. hedonic premium
  e. bonus pack

Question 2

What simplifying assumption does the elasticity equation for predicting market share make?
 a. Advertising is the sole determinant of market share.
  b. Price is the sole determinant of market share.
  c. The number of brands in the category is the sole determinant of market share.
  d. Market share is determined by the combination of the price and advertising.
  e. Market share is determined by the combination of number of brands and advertising.


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carlsona147

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


eruditmonkey@yahoo.com

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Reply 2 on: Jun 28, 2018
Gracias!

tkempin

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Reply 3 on: Yesterday
Excellent

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