Laurie received a free Hawaiian shirt from Tropicana Orange Juice by sending in ten proofs of purchases. What type of premium is this?
a. free-with-purchase premium
b. in-pack premium
c. on-pack premium
d. wearable premium
e. mail-in offer
Question 2
How can companies add value to their offerings?
a. innovating
b. improving quality
c. altering consumer perceptions
d. a and b only
e. a, b, and c
