This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Explain how to calculate the return on investment for a sampling ... (Read 90 times)

appyboo

  • Hero Member
  • *****
  • Posts: 527
on: Jun 29, 2018
Explain how to calculate the return on investment for a sampling investment.

Question 2

One function of advertising is to increase brand salience, which means enriching the memory trace for a brand such that the brand comes to mind in relevant choice situations.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

macybarnes

  • Sr. Member
  • ****
  • Posts: 312
Reply #1 on: Jun 29, 2018
Answer to Question 1

Table 19.2 gives the steps for calculating the ROI for a sampling investment:
1 . Determine the total cost of sampling. This includes the cost of the sample goods plus the costs of distribution.
2 . Calculate the profit per unit. Do this by determining the average number of annual uses of the product and multiplying this by the per-unit profit.
3 . Calculate the number of converters needed for the sampling program to break even. Converters are individuals who after sampling the brand become users.
4 . Determine the effectiveness of the sampling. To be successful, the conversion rate must exceed the break-even rate.

Answer to Question 2

True


appyboo

  • Member
  • Posts: 527
Reply 2 on: Jun 29, 2018
Gracias!

alvinum

  • Member
  • Posts: 317
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

Russia has the highest death rate from cardiovascular disease followed by the Ukraine, Romania, Hungary, and Poland.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

Did you know?

Parkinson's disease is both chronic and progressive. This means that it persists over a long period of time and that its symptoms grow worse over time.

Venous return to the heart and blood flow to the lungs. Venous return to the heart and blood flow to the lungs.
Calculate the physical variables Calculate the physical variables
How to calculate invest at each rate How to calculate invest at each rate
Calculate the Wavelength Calculate the Wavelength
Calculate ΔG° Calculate ΔG°
Calculate the accumulated value of monthly payments of $100.00 made at the end of each month ... Calculate the accumulated value of monthly payments of $100.00 made at the end of each month ...
Video: Michaelis–Menten equation & Kinetic parameters

For a complete list of videos, visit our video library