Individuals, or organizations of individuals, who either recruit the services of actual retailers to serve as conduits through which coupons are misredeemed, or operate phony businesses that exist solely for the purpose of redeeming huge quantities of illegal coupons are known as _____.
a. clearinghouses
b. professional misredeemers
c. couponing middlemen
d. retail-oriented misredeemers
e. misredemption centers
Question 2
Advertising is an efficient form of communication, capable of reaching mass audiences at a relatively low cost per contact.
a. True
b. False
Indicate whether the statement is true or false
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