Author Question: Sarah likes to save money using coupons. On one shopping trip, she used a coupon that allowed her to ... (Read 73 times)

nautica902 · **on:** Jun 29, 2018

Sarah likes to save money using coupons. On one shopping trip, she used a coupon that allowed her to receive one dollar off of the purchase price of a 16 ounce container of body lotion. However, she purchased a 10 ounce container of this lotion, and the cashier did not notice the difference. This is an example of coupon _____.
a. misredemption
b. crossruffing
c. bounce back
d. liquidating
e. failure

Question 2

Most successful companies are aware that consistent investment spending is the key factor underlying successful advertising.
a. True
b. False
Indicate whether the statement is true or false