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Author Question: Research indicates that there is some evidence that FSIs also perform a(n) _____ function. a. ... (Read 119 times)

magmichele12

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on: Jun 29, 2018
Research indicates that there is some evidence that FSIs also perform a(n) _____ function.
 a. point-of-purchase
  b. public relations
  c. advocacy
  d. advertising
  e. personal selling

Question 2

Which budgeting method considers advertising along with other marcom elements as relatively unimportant to a brand's present success and future growth?
 a. percentage-of-sales method
  b. objective-and-task method
  c. competitive parity method
  d. affordability method
  e. comparative method


flexer1n1

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


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