Author Question: Which type of couponing allows a manufacturer to deliver a coupon to a consumer that purchases a ... (Read 46 times)

geoffrey · **on:** Jun 29, 2018

Which type of couponing allows a manufacturer to deliver a coupon to a consumer that purchases a competitor's brand?
a. instantly redeemable coupon
b. shelf-delivered coupon
c. scanner-delivered coupon
d. FSI coupon
e. in-pack coupon

Question 2

Nextel and Alltel are two mobile phone service providers with relatively low market shares. However, Nextel's share of voice is more than double Alltel's. What is the general recommendation for Nextel in this situation?
a. Increase advertising expenditures only slightly to defend position.
b. Find a defensible niche and decrease advertising expenditures.
c. Attack with a large share of voice premium over Alltel.
d. Maintain current advertising spending.
e. Cut all advertising expenditures.