Author Question: What sampling problem is most closely associated with sampling through mail distribution? a. ... (Read 50 times)

CQXA · **on:** Jun 29, 2018

What sampling problem is most closely associated with sampling through mail distribution?
a. pilferage
b. failure to reach sufficient numbers of consumers
c. misuse
d. exclusion of consumers who do not buy the carrying brand
e. wasted distribution

Question 2

Which of the following is an argument against using sales as the objective for a branded product's marcom effort?
a. A brand's sales volume can't be determined.
b. Marcom's effect on sales is typically delayed.
c. Marcom agency compensation formulas are not accurate enough.
d. The number of sales does not affect a company's profit.
e. Communication is not a marcom task.