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Author Question: What sampling problem is most closely associated with sampling through mail distribution? a. ... (Read 59 times)

CQXA

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on: Jun 29, 2018
What sampling problem is most closely associated with sampling through mail distribution?
 a. pilferage
  b. failure to reach sufficient numbers of consumers
  c. misuse
  d. exclusion of consumers who do not buy the carrying brand
  e. wasted distribution

Question 2

Which of the following is an argument against using sales as the objective for a branded product's marcom effort?
 a. A brand's sales volume can't be determined.
  b. Marcom's effect on sales is typically delayed.
  c. Marcom agency compensation formulas are not accurate enough.
  d. The number of sales does not affect a company's profit.
  e. Communication is not a marcom task.


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mmpiza

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

b


CQXA

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

upturnedfurball

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Reply 3 on: Yesterday
Excellent

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