Author Question: _____ includes any method used to deliver an actual- or trial-sized product to consumers. a. ... (Read 151 times)

cagreen833 · **on:** Jun 29, 2018

_____ includes any method used to deliver an actual- or trial-sized product to consumers.
a. Couponing
b. Testing
c. Premiums
d. Test marketing
e. Sampling

Question 2

Presales objectives are commonly referred to as _____.
a. marcom standards
b. communication objectives
c. benchmarks
d. short-term goals
e. focused strategies