This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What type of promotions might be employed by promotion agencies that emphasize online promotions? a. ... (Read 150 times)

corkyiscool3328

  • Hero Member
  • *****
  • Posts: 539
on: Jun 29, 2018
What type of promotions might be employed by promotion agencies that emphasize online promotions?
 a. coupons
  b. sweepstakes offers
  c. free sample offerings
  d. promotional games
  e. All of these are correct.

Question 2

Linda saw a print ad in a magazine for Clairol's Natural Essence semi-permanent hair color that she knew existed but did not know anything about it. The ad informed her that users of this hair dye will not see gray roots. In terms of the hierarchy-of-effects model, which step does this marketing communication represent?
 a. creating awareness
  b. creating an expectation
  c. encouraging trial purchase
  d. reinforcing attitudes
  e. accomplishing brand loyalty


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

katkat_flores

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


corkyiscool3328

  • Member
  • Posts: 539
Reply 2 on: Jun 29, 2018
:D TYSM

miss.ashley

  • Member
  • Posts: 371
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Surface magnetic field of SU Aur (a young star of T Tauri type), reconstructed by means of Zeeman-Do Surface magnetic field of SU Aur (a young star of T Tauri type), reconstructed by means of Zeeman-Do
Uticaria, a skin rash caused by type I hypersensitivity. Uticaria, a skin rash caused by type I hypersensitivity.
Type of rocks Type of rocks
World Total Energy Consumption by Fuel Type World Total Energy Consumption by Fuel Type
Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition) Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)
ABO blood type ABO blood type
Video: Studying the Left and Right Brain Independently

For a complete list of videos, visit our video library