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Author Question: What type of promotions might be employed by promotion agencies that emphasize online promotions? a. ... (Read 161 times)

corkyiscool3328

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on: Jun 29, 2018
What type of promotions might be employed by promotion agencies that emphasize online promotions?
 a. coupons
  b. sweepstakes offers
  c. free sample offerings
  d. promotional games
  e. All of these are correct.

Question 2

Linda saw a print ad in a magazine for Clairol's Natural Essence semi-permanent hair color that she knew existed but did not know anything about it. The ad informed her that users of this hair dye will not see gray roots. In terms of the hierarchy-of-effects model, which step does this marketing communication represent?
 a. creating awareness
  b. creating an expectation
  c. encouraging trial purchase
  d. reinforcing attitudes
  e. accomplishing brand loyalty


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katkat_flores

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


corkyiscool3328

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

AmberC1996

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Reply 3 on: Yesterday
Excellent

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