The major source of coupon misredemption is large-scale ...

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The major source of coupon misredemption is large-scale professional misredeemers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The hierarchy-of-effects metaphor implies that for marketing communications to be successful, the various marcom elements must _____.
 a. encourage consumers to discuss the advertisement
  b. create brand loyalty for the product
  c. advance consumers through a series of psychological stages
  d. have the objective of creating brand awareness
  e. encourage consumers to purchase the product

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Answer to Question 1

True

Answer to Question 2

c