Author Question: Sampling is useful for reinforcing brand image by offering an immediate reward to consumers. a. True ... (Read 186 times)

Metfan725 · **on:** Jun 29, 2018

Sampling is useful for reinforcing brand image by offering an immediate reward to consumers.
a. True
b. False
Indicate whether the statement is true or false

Question 2

According to the traditional view, a brand's sales volume during any given period is the consequence of a host of factors in addition to marcom efforts.
a. True
b. False
Indicate whether the statement is true or false