Author Question: Most manufacturers believe that they receive good value from their trade promotion spending. a. True ... (Read 46 times)

cmoore54 · **on:** Jun 29, 2018

Most manufacturers believe that they receive good value from their trade promotion spending.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Enrico is on his way to the mall to purchase a pair of running shoes. Assume he has established three minimal standards that a suitable pair of running shoes would have to satisfy (good arch support, well-know brand name, priced below 100). If he eliminates all brands that do not satisfy these three minima, his choice from among the remaining brands that do satisfy the criteria would adhere to which heuristic?
a. conjunctive
b. disjunctive
c. affect-referral
d. lexicographic
e. compensatory