Trade allowances are used by retailers to reward manufacturers ...

[nautica902]

Trade allowances are used by retailers to reward manufacturers for performing activities in support of the retailer.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Let's say that you are watching a TV advertisement. During the ad, a spokesperson talks about the attributes of the product. At the same time you are shown a picture of the product in use, the warranty information is flashed across the screen. Your ability to process the warranty detail is limited because _____ cannot handle the information overload.
 a. perceptual field
  b. sensory store
  c. short-term memory
  d. long-term memory
  e. knowledge structures

[kthug]

Answer to Question 1

False

Answer to Question 2

c

[nautica902]

Excellent

[scikid]

Gracias!