This topic contains a solution. Click here to go to the answer

Author Question: Which of the following is a conclusion that can be drawn from research with respect to what it takes ... (Read 142 times)

eruditmonkey@yahoo.com

  • Hero Member
  • *****
  • Posts: 546
Which of the following is a conclusion that can be drawn from research with respect to what it takes for television advertising to successfully enhance a brand's sales performance?
 a. ad copy must be distinctive
  b. ad weight without persuasiveness is insufficient
  c. the selling power of advertising wears out over time
  d. advertising works quickly if it works at all
  e. All of these are correct.

Question 2

According to the HEM, consumer behavior is seen as _____.
 a. rational
  b. highly cognitive
  c. emotional
  d. systematic
  e. reasoned



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

akemokai

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

e

Answer to Question 2

c





 

Did you know?

There are immediate benefits of chiropractic adjustments that are visible via magnetic resonance imaging (MRI). It shows that spinal manipulation therapy is effective in decreasing pain and increasing the gaps between the vertebrae, reducing pressure that leads to pain.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

For a complete list of videos, visit our video library