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Author Question: Which of the following is a conclusion that can be drawn from research with respect to what it takes ... (Read 142 times)

eruditmonkey@yahoo.com

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on: Jun 29, 2018
Which of the following is a conclusion that can be drawn from research with respect to what it takes for television advertising to successfully enhance a brand's sales performance?
 a. ad copy must be distinctive
  b. ad weight without persuasiveness is insufficient
  c. the selling power of advertising wears out over time
  d. advertising works quickly if it works at all
  e. All of these are correct.

Question 2

According to the HEM, consumer behavior is seen as _____.
 a. rational
  b. highly cognitive
  c. emotional
  d. systematic
  e. reasoned


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akemokai

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

c


eruditmonkey@yahoo.com

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Reply #2 on: Jun 29, 2018
Thank you


akemokai

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Reply #3 on: Jun 29, 2018
No problemo


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