Author Question: The _____ method tests television commercials in consumers' homes. a. NextTV b. TiVo c. Behavioral ... (Read 122 times)

NguyenJ

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The _____ method tests television commercials in consumers' homes.
 a. NextTV
  b. TiVo
  c. Behavioral
  d. Sensory
  e. Visual

Question 2

Encoding _____.
 a. is creating interference and distortion
  b. is the process of translating thought into symbolic form
  c. involves activities undertaken by receivers to interpret marketing messages
  d. is the path through which the message moves from source to receiver
  e. is receiving a message from a marcom source



bassamabas

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Answer to Question 1

A

Answer to Question 2

b



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