Author Question: Using self-report measurement, a researcher uses cartoon-like characters to represent different ... (Read 45 times)

schs14 · **on:** Jun 29, 2018

Using self-report measurement, a researcher uses cartoon-like characters to represent different emotions and emotional states, and asks respondents to select the cartoon character depicting the emotional state that best reflects their emotional reaction to an advertisement. This is an example of _____ self-reports.
a. verbal
b. projective
c. audio
d. visual
e. psychological

Question 2

The message channel is the path through which the message moves from source to receiver.
a. True
b. False
Indicate whether the statement is true or false