Author Question: Which of the following would be the closest to a finished commercial? a. animatic b. liveamatic c. ... (Read 80 times)

azncindy619 · **on:** Jun 29, 2018

Which of the following would be the closest to a finished commercial?
a. animatic
b. liveamatic
c. storyboard
d. photomatic
e. ripomatic

Question 2

The Bureau of the Census divides people 55 and older into three distinct segments. Name and describe these segments, and discuss why these groups of consumers are significant for marketers.

voltaire123 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

b

Answer to Question 2

The U.S. Census classifies mature people as those who are 55 and older and divides this age group into three distinct age segments: 55 to 64 (olders); 65 to 74 (elders); 75+ (the very old). In 2014, there were over 86 million U.S. citizens that fall into this segment. This represents over one quarter of all Americans. Not only are mature consumers numerous, they also are wealthier and more willing to spend than ever before. Mature Americans control nearly 70 percent of the net worth of all U.S. households. People aged 65 and older are particularly well off, having the highest discretionary incomes and the most assets of any age group. A variety of implications accompany marcom efforts directed at mature consumers. In advertising aimed at this group, it is advisable to portray them as active, vital, busy, forward looking, and concerned with looking attractive and being romantic.