Author Question: Assume that Mia's Foods spent 200,000 for one television commercial. 15,000,000 people saw the ... (Read 45 times)

james0929 · **on:** Jun 29, 2018

Assume that Mia's Foods spent 200,000 for one television commercial. 15,000,000 people saw the commercial. 10,000,000 were part of their target audience. The CPM-TM is _____.
a. 13.33
b. 20.00
c. 133.33
d. 200.00
e. 2,000.00

Question 2

Which VALS group is the most likely to drink domestic, rather than imported, beer?
a. Experiencers
b. Believers
c. Innovators
d. Survivors
e. Strivers