Shouldn't ads actually work once a viewer sees them? This is an ...

[dollx]

Shouldn't ads actually work once a viewer sees them? This is an argument against
 a. recency planning
  b. the concept of ratings
  c. cross-platforms
  d. flighting
  e. programmatic ad buys

Question 2

Joan has a strong self-esteem and abundant resources. Friends and colleagues look to her for new ideas and trends. In terms of the VALS framework, Joan is a(n) _____.
 a. Believer
  b. Achiever
  c. Innovator
  d. Maker
  e. Shaker

[trampas]

Answer to Question 1

e

Answer to Question 2

c