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Author Question: Research has demonstrated that the first advertising exposure for brands generated the highest ... (Read 29 times)

danielfitts88

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on: Jun 29, 2018
Research has demonstrated that the first advertising exposure for brands generated the highest proportion of _____, and that additional exposures added very little to the first.
 a. awareness
  b. brand knowledge
  c. sales
  d. intention to buy
  e. memorability

Question 2

Antonio is a practical, self-sufficient consumer who focuses on family, work, and physical recreation. He is only interested in material possessions that have a practical or functional purpose. He also likes to fix things, such as his car or things around his house. In terms of the VALS framework, Ken is a(n) _____.
 a. Believer
  b. Achiever
  c. Striver
  d. Maker
  e. Survivor


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essyface1

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

d


danielfitts88

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Reply #2 on: Jun 29, 2018
Thank you :)


essyface1

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Reply #3 on: Jun 29, 2018
Happy to help you


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