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Author Question: _____ indicate(s) the total coverage, or duplicated audience, exposed to a particular advertising ... (Read 95 times)

ghost!

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on: Jun 29, 2018
_____ indicate(s) the total coverage, or duplicated audience, exposed to a particular advertising schedule.
 a. Rating
  b. Reach
  c. Frequency
  d. Gross rating points (GRPs)
  e. Net coverage

Question 2

Demographic variables include characteristics such as age, income, and _____.
 a. voting preferences
  b. ethnicity
  c. purchasing preferences
  d. place of residence
  e. All of these are correct.


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steff9894

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


ghost!

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

bdobbins

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Reply 3 on: Yesterday
Excellent

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