This topic contains a solution. Click here to go to the answer

Author Question: _____ indicate(s) the total coverage, or duplicated audience, exposed to a particular advertising ... (Read 91 times)

ghost!

  • Hero Member
  • *****
  • Posts: 560
_____ indicate(s) the total coverage, or duplicated audience, exposed to a particular advertising schedule.
 a. Rating
  b. Reach
  c. Frequency
  d. Gross rating points (GRPs)
  e. Net coverage

Question 2

Demographic variables include characteristics such as age, income, and _____.
 a. voting preferences
  b. ethnicity
  c. purchasing preferences
  d. place of residence
  e. All of these are correct.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

steff9894

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

d

Answer to Question 2

b




ghost!

  • Member
  • Posts: 560
Reply 2 on: Jun 29, 2018
Excellent


miss_1456@hotmail.com

  • Member
  • Posts: 289
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

The first oncogene was discovered in 1970 and was termed SRC (pronounced "SARK").

Did you know?

Cucumber slices relieve headaches by tightening blood vessels, reducing blood flow to the area, and relieving pressure.

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

About 600,000 particles of skin are shed every hour by each human. If you live to age 70 years, you have shed 105 pounds of dead skin.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

For a complete list of videos, visit our video library