_____ indicate(s) the total coverage, or duplicated audience, ...

[ghost!]

_____ indicate(s) the total coverage, or duplicated audience, exposed to a particular advertising schedule.
 a. Rating
  b. Reach
  c. Frequency
  d. Gross rating points (GRPs)
  e. Net coverage

Question 2

Demographic variables include characteristics such as age, income, and _____.
 a. voting preferences
  b. ethnicity
  c. purchasing preferences
  d. place of residence
  e. All of these are correct.

[steff9894]

Answer to Question 1

d

Answer to Question 2

b

[ghost!]

Thanks for the timely response, appreciate it

[cdmart10]

Great answer, keep it coming