Author Question: Perky Print is a commercial printer in Omaha that has just started to advertise. Fifty percent of ... (Read 61 times)

nautica902 · **on:** Jun 29, 2018

Perky Print is a commercial printer in Omaha that has just started to advertise. Fifty percent of its target audience was exposed one or more times to Perky Print's advertisements during an established time frame. Fifty (50) is the _____ for Perky Print.
a. scope
b. spread
c. reach
d. frequency
e. gross rating point

Question 2

Approximately half of Hispanic-Americans speak only or mostly Spanish at home.
a. True
b. False
Indicate whether the statement is true or false