Author Question: CPM-TM is calculated by taking the total cost of the ad divided by the number of target market ... (Read 70 times)

olgavictoria

  • Hero Member
  • *****
  • Posts: 528
CPM-TM is calculated by taking the total cost of the ad divided by the number of target market contacts (expressed in thousands).
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Geodemographic clustering systems have been developed only for the United States.
 a. True
  b. False
 Indicate whether the statement is true or false



jazzlynnnnn

  • Sr. Member
  • ****
  • Posts: 335
Answer to Question 1

True

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

For a complete list of videos, visit our video library