Author Question: A recent change that has occurred in the advertising industry is the unbundling of media planning ... (Read 93 times)

cherise1989

  • Hero Member
  • *****
  • Posts: 555
A recent change that has occurred in the advertising industry is the unbundling of media planning from creative services.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A number of major corporations, such as General Motors, Amway, and Evian, sponsor or support worthy causes, many of which are environmental causes. These companies are highly motivated to engage in cause-oriented marketing because _____.
 a. it is a socially acceptable way of distributing excess profits
  b. corporations function better in a healthy environment
  c. corporations hope to generate goodwill toward the company and its brands
  d. major companies are required by law to support environmentally friendly causes
  e. research shows that companies that support the environment do better financially



reversalruiz

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

True

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Street names for barbiturates include reds, red devils, yellow jackets, blue heavens, Christmas trees, and rainbows. They are commonly referred to as downers.

Did you know?

When blood is deoxygenated and flowing back to the heart through the veins, it is dark reddish-blue in color. Blood in the arteries that is oxygenated and flowing out to the body is bright red. Whereas arterial blood comes out in spurts, venous blood flows.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

For a complete list of videos, visit our video library