This topic contains a solution. Click here to go to the answer

Author Question: Discuss factors that determine how much a brand placement is worth and thus how much it should cost ... (Read 61 times)

KWilfred

  • Hero Member
  • *****
  • Posts: 570
Discuss factors that determine how much a brand placement is worth and thus how much it should cost a brand marketer to place a brand in a particular movie.

Question 2

Which of the following programs certifies safer chemical impact of products on the environment?
 a. Rainforest Alliance's green frog certification
  b. the EPA's Safer Choice Label
  c. Ocean Foundation
  d. the Environmental Media Association
  e. Safer Environmental Chemistry



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

krakiolit

  • Sr. Member
  • ****
  • Posts: 318
Answer to Question 1

A first determinant is the amount of time the brand gets on screen. Placements in which a brand is in the foreground of a scene and in which the brand logo is clearly seen are more valuable to a brand and lead to higher prices than instances in which the brand is in the background and the logo is difficult to detect. Second, brand placements are more valuable and should be priced higher when characters in the movie use the brand and perhaps mention it and exclaim its virtues. A third determinant of a placement's value is whether the brand appears during an important plot point in the movie.

Answer to Question 2

b




KWilfred

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
:D TYSM


isabelt_18

  • Member
  • Posts: 342
Reply 3 on: Yesterday
Excellent

 

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

For a complete list of videos, visit our video library