Assume someone who owns seven department stores has hired you as ...

[pepyto]

Assume someone who owns seven department stores has hired you as her consultant. Explain how she would benefit by implementing database marketing.

Question 2

Companies have made a number of legitimate responses to environmental problems. They have been motivated for reasons such as achieving regulatory compliance, gaining competitive advantage, and _____.
 a. being socially responsible
  b. being profit motivated
  c. being customer conscious
  d. being image conscious
  e. None of these are correct.

[ryansturges]

Answer to Question 1

An up-to-date database provides firms with a number of assets, including the ability to direct advertising efforts to those people who represent the best prospects for the company's products or services, offer varied messages to different groups of customers, create long-term relationships with customers, enhance advertising productivity, gain greater share of customer, and calculate the lifetime value of a customer or prospect.

Answer to Question 2

a

[pepyto]

Thanks for the timely response, appreciate it

[Alyson.hiatt@yahoo.com]

TYSM