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Author Question: Which of the following is a disadvantage of brand placement in movies, TV programs, and other forms ... (Read 101 times)

2125004343

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on: Jun 29, 2018
Which of the following is a disadvantage of brand placement in movies, TV programs, and other forms of entertainment?
 a. loss of control of how brands are positioned
  b. difficulty of measuring effectiveness and ROI
  c. increasing prices
  d. decreasing prices
  e. a, b, and c

Question 2

The XYZ Brewery Corporation undertook an advertising campaign which appeared to encourage pre-legal-drinking-aged teenagers to consume its high-powered malt liquor. The FTC can take action against XYZ on grounds that the advertising campaign is in violation of the _____ doctrine.
 a. substantiation
  b. ethics
  c. unfairness
  d. responsibility
  e. deceptive


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SeanoH09

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

c


2125004343

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

juliaf

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Reply 3 on: Yesterday
Wow, this really help

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