Author Question: Which of the following is an advantage of brand placements in movies, TV programs, and elsewhere? a. ... (Read 196 times)

laurencescou · **on:** Jun 29, 2018

Which of the following is an advantage of brand placements in movies, TV programs, and elsewhere?
a. more intrusive than advertisements
b. less likely to be summarily rejected as just another persuasive attempt
c. lack of clutter
d. complete control over placements
e. measurability

Question 2

Which of the following is an element of the definition of unfair advertising?
a. It is not profitable for the advertiser.
b. It causes an injury that is not reasonably avoidable by consumers.
c. It is misleading from the viewpoint of a reasonable consumer.
d. It is beneficial for the consumer.
e. It would not encourage a reasonable consumer to purchase the product.